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Digital Product Designer
& Design Lead 


With over a decade of experience designing mobile-first apps and complex digital platforms, and an overall career of 18+ years in design, I combine usability, functionality, and visual appeal to create products people love.

I’ve helped companies grow from seed stage to international scale, building design teams, design systems, and impactful user experiences along the way.

Projects:
Next Matter,  Jaspr,  Babbel,  Babbel Apple Watch,
Adidas Smart Run,  Nokia Halti

Based in Helsinki, 🇫🇮

Next Matter
     Design Lead
     2018 - present


Next Matter is a B2B SaaS platform helping organisations automate mission-critical workflows.

  • First design hire; helped grow company from pre-seed to Series A and 40+ employees.
  • Led end-to-end product design: from user research and flows to detailed interaction design and developer collaboration.
  • Created and scaled the company’s Figma-based design system, improving speed and consistency across teams.
  • Designed sophisticated workflow functionalities, including AI-supported automation and a low/no-code builder.
  • Built and led the design team (Product & Marketing), mentoring designers and shaping a collaborative culture.
  • Contributed to company-wide hiring processes, helping to shape team culture and user-first mindset.

In Helsinki, Finland (remote) & Berlin, Germany


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Jaspr  
     Co-founder - Design
     2016–2018


Mobile-first app and brand created from the ground up to make swapping items simple, fast, and fun.

  • Designed both mobile and later desktop products, iterating features with Product & Engineering based on user feedback.
  • Led all brand and marketing design, from identity to campaigns and community touchpoints.
  • Conducted user research (interviews, diary studies, data analysis) to inform product decisions.
  • Attended the first MassChallenge accelerator in Lausanne, Switzerland (winning the Ville De Renens “Coup De Coeur Du Jury” prize upon completion).
  • Helped grow the company to 7 people, raising funds via family & friends round, government grant, and €10k via Kickstarter (featured as “Project We Love”).

In Berlin, Germany


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Babbel
   Senior Product Designer
   2014—2016


Senior product designer within Babbel’s mobile team, helping scale one of Europe’s leading edtech products to millions of users.

  • Led end-to-end design and refined user flows for Babbel’s mobile apps in collaboration with cross-functional teams.
  • Pioneered new features, including a successful Apple Watch app.
  • Partnered with product managers, data scientists and UX researchers to make design decisions grounded in data and research.
  • Led the Product Design team, strengthening collaboration across a small but distributed group.

In Berlin, Germany


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Babbel  Apple Watch App
   Lead Product Designer
    2015

Contextual language-learning app designed for the launch of Apple Watch.

  • Conceived and prototyped at an internal hackathon, focused on “contextual learning” tied to user location.
  • Drove rapid product design process in close collaboration with iOS engineering.
  • Selected as one of few external teams invited to Apple HQ to develop and test on pre-launch devices.
  • App featured on Apple’s launch website and briefly during the Apple Watch keynote.

In Berlin, Germany & San Francisco, US


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Cargo Collective
Currently in Helsinki, Finland