Jaspr
Co-founder - Design
2016–2018
Mobile-first app and brand created from the ground up to make swapping items simple, fast, and fun.
In Berlin, Germany
––
Jaspr was my startup venture aiming to enable community-driven, cash-free trade via a mobile and web platform. As co-founder and designer, I led product and brand design from the ground up — designing interfaces, branding, marketing collateral, and cultivating community engagement.
We iterated continuously based on user interviews, diary studies, and real-world feedback from our early users and community events. I designed and facilitated weekly “swap meet” events as a way to build organic, grassroots adoption, and developed onboarding flows, landing pages, and campaign assets to grow visibility.
We raised €10K via Kickstarter, where Jaspr was featured as a “Project We Love”, were featured in the “Sustainability” section of the Apple App Store and expanded to a team of 7.
While Jaspr did not ultimately work as a business, it gave me invaluable experience in end-to-end product design, rapid iteration under uncertainty, and leading a startup through ambiguity.
My roles: Product Design, Brand & Marketing Design, Research, Go-to-Market
Collaborators: Engineering, Product, Co-founders, Community
- Designed both mobile and later desktop products, iterating features with Product & Engineering based on user feedback.
- Led all brand and marketing design, from identity to campaigns and community touchpoints.
- Conducted user research (interviews, diary studies, data analysis) to inform product decisions.
- Attended the first MassChallenge accelerator in Lausanne, Switzerland (winning the Ville De Renens “Coup De Coeur Du Jury” prize upon completion).
- Helped grow the company to 7 people, raising funds via family & friends round, government grant, and €10k via Kickstarter (featured as “Project We Love”).
In Berlin, Germany
––
Jaspr was my startup venture aiming to enable community-driven, cash-free trade via a mobile and web platform. As co-founder and designer, I led product and brand design from the ground up — designing interfaces, branding, marketing collateral, and cultivating community engagement.
We iterated continuously based on user interviews, diary studies, and real-world feedback from our early users and community events. I designed and facilitated weekly “swap meet” events as a way to build organic, grassroots adoption, and developed onboarding flows, landing pages, and campaign assets to grow visibility.
We raised €10K via Kickstarter, where Jaspr was featured as a “Project We Love”, were featured in the “Sustainability” section of the Apple App Store and expanded to a team of 7.
While Jaspr did not ultimately work as a business, it gave me invaluable experience in end-to-end product design, rapid iteration under uncertainty, and leading a startup through ambiguity.
My roles: Product Design, Brand & Marketing Design, Research, Go-to-Market
Collaborators: Engineering, Product, Co-founders, Community