Jaspr
Co-founder - Design
2016–2018
Mobile-first app and brand created from the ground up to make swapping items simple, fast, and fun.
In Berlin, Germany
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At Jaspr, I co-founded and designed a mobile-first product from scratch, creating an experience that balanced simplicity, speed, and fun. I led the design of the app across mobile and desktop, continuously iterating with engineers and product managers based on user feedback and usage data.
I also owned the brand and go-to-market design, building Jaspr’s identity, landing pages, marketing campaigns, and community initiatives. A core part of our strategy was community building: I helped to conceptualise and facilitate experiences such as our weekly “swap meet” events, which fostered engagement and retention.
On the research side, I conducted ongoing user interviews, diary studies, and data analysis, and stayed close to user conversations on social media. These insights directly shaped product evolution and helped us align our roadmap with user needs.
During my time, we grew the team to 7 people. We raised funding through a family & friends round, a government grant, and a Kickstarter campaign (featured as “Project We Love”). The result was a strong community in the hundreds, validating our product vision.
My roles: Product Design, Brand & Marketing Design, Research, Go-to-Market
Collaborators: Engineering, Product, Co-founders, Community
- Designed both mobile and later desktop products, iterating features with Product & Engineering based on user feedback.
- Led all brand and marketing design, from identity to campaigns and community touchpoints.
- Conducted user research (interviews, diary studies, data analysis) to inform product decisions.
- Attended the first MassChallenge accelerator in Lausanne, Switzerland (winning the Ville De Renens “Coup De Coeur Du Jury” prize upon completion).
- Helped grow the company to 7 people, raising funds via family & friends round, government grant, and €10k via Kickstarter (featured as “Project We Love”).
In Berlin, Germany
––
At Jaspr, I co-founded and designed a mobile-first product from scratch, creating an experience that balanced simplicity, speed, and fun. I led the design of the app across mobile and desktop, continuously iterating with engineers and product managers based on user feedback and usage data.
I also owned the brand and go-to-market design, building Jaspr’s identity, landing pages, marketing campaigns, and community initiatives. A core part of our strategy was community building: I helped to conceptualise and facilitate experiences such as our weekly “swap meet” events, which fostered engagement and retention.
On the research side, I conducted ongoing user interviews, diary studies, and data analysis, and stayed close to user conversations on social media. These insights directly shaped product evolution and helped us align our roadmap with user needs.
During my time, we grew the team to 7 people. We raised funding through a family & friends round, a government grant, and a Kickstarter campaign (featured as “Project We Love”). The result was a strong community in the hundreds, validating our product vision.
My roles: Product Design, Brand & Marketing Design, Research, Go-to-Market
Collaborators: Engineering, Product, Co-founders, Community