Next Matter
Design Lead
2018 - present
Next Matter is a B2B SaaS platform helping organisations automate mission-critical workflows.
In Helsinki, Finland (remote) & Berlin, Germany
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As the founding designer and first employee, I’ve spent over seven years shaping Next Matter’s product and design culture. For the first half of my time, I was the team’s only designer — collaborating with engineers, product managers, and leadership to design nearly every aspect of the platform.
My work spanned early “table stakes” features (workflow building, execution, organisation management) through to sophisticated workflow functionalities such as a low/no-code builder and AI-supported automation tools that enable even non-technical users to create and integrate complex workflows.
Beyond product, I led multiple go-to-market design initiatives: brand identity, brand refreshes, marketing campaigns, website redesigns, and event collateral for conferences — ensuring that our product story was consistent and compelling across every touchpoint.
As the company grew, I managed the hiring and onboarding of new designers and transitioned into a cross-team Design Lead role, overseeing both Product and Marketing design. I focused on team growth, design system maturity, and cross-platform initiatives, while mentoring design colleagues and creating a collaborative culture.
During my time here, Next Matter has grown to 40+ employees, raised seed and Series A funding, and scaled to managing hundreds of thousands of workflow steps per day — saving customers hundreds of hours of manual work every week.
My roles: Product Design, Brand & Marketing Design, Design Leadership
Collaborators: Design, Product, Engineering, Customer Success, Growth, C-Suite
- First design hire; helped grow company from pre-seed to Series A and 40+ employees.
- Led end-to-end product design: from user research and flows to detailed interaction design and developer collaboration.
- Created and scaled the company’s Figma-based design system, improving speed and consistency across teams.
- Designed sophisticated workflow functionalities, including AI-supported automation and a low/no-code builder.
- Built and led the design team (Product & Marketing), mentoring designers and shaping a collaborative culture.
- Contributed to company-wide hiring processes, helping to shape team culture and user-first mindset.
In Helsinki, Finland (remote) & Berlin, Germany
––
As the founding designer and first employee, I’ve spent over seven years shaping Next Matter’s product and design culture. For the first half of my time, I was the team’s only designer — collaborating with engineers, product managers, and leadership to design nearly every aspect of the platform.
My work spanned early “table stakes” features (workflow building, execution, organisation management) through to sophisticated workflow functionalities such as a low/no-code builder and AI-supported automation tools that enable even non-technical users to create and integrate complex workflows.
Beyond product, I led multiple go-to-market design initiatives: brand identity, brand refreshes, marketing campaigns, website redesigns, and event collateral for conferences — ensuring that our product story was consistent and compelling across every touchpoint.
As the company grew, I managed the hiring and onboarding of new designers and transitioned into a cross-team Design Lead role, overseeing both Product and Marketing design. I focused on team growth, design system maturity, and cross-platform initiatives, while mentoring design colleagues and creating a collaborative culture.
During my time here, Next Matter has grown to 40+ employees, raised seed and Series A funding, and scaled to managing hundreds of thousands of workflow steps per day — saving customers hundreds of hours of manual work every week.
My roles: Product Design, Brand & Marketing Design, Design Leadership
Collaborators: Design, Product, Engineering, Customer Success, Growth, C-Suite