Jaspr
Co-founder - Design
2016–2018
Mobile-first app and brand created from the ground up to make swapping items simple, fast, and fun.
In Berlin, Germany
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Designed both mobile and later desktop products, iterating features with Product & Engineering based on user feedback.
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Led all brand and marketing design, from identity to campaigns and community touchpoints.
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Conducted user research (interviews, diary studies, data analysis) to inform product decisions.
- Attended the first MassChallenge accelerator in Lausanne, Switzerland (winning the Ville De Renens “Coup De Coeur Du Jury” prize upon completion).
- Helped grow the company to 7 people, raising funds via family & friends round, government grant, and €10k via Kickstarter (featured as “Project We Love”).
In Berlin, Germany
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